Bling Eternity Vanilla Coke is a new beverage that’s catching on fast. It has a nice taste and is made from natural ingredients. This brand is the brainchild of a young man who wanted to create a more flavorful coke that still has that original Coca-Cola taste. The marketing campaign behind the drink has helped make it popular among consumers. You can now get a bottle of the flavored drink at most liquor stores in your area.
Diet Vanilla Coke
Coke Vanilla is a product that was not around for too long but that doesn’t mean the beverage is not a solid contender. In fact, certain convenience stores in Canada imported the product from the US in 2010 and have since made it available to a discerning Canadian palate.
Several other countries have a hand in the creation of the aforementioned beverage. For instance, Coca-Cola Australia (CCA) is responsible for producing the good ol’ fashioned Vanilla Coke while Contra is the man responsible for the tepid, carbonated version of the product. A plethora of flavors ranging from the standard vanilla to boozy concoctions have been produced at CCA’s stomping grounds in the northern suburbs of Sydney. Since the advent of the Freestyle beverages machine, CCA has introduced several new flavors of the classic to the delight of consumers and critics alike.
Although a number of brands have tried their luck at the elusive cola title, it is CCA that holds the lion’s share of the monopoly power. As such, it is a prime target for the many marketing schemes that have sprung up in the wake of the aforementioned merger. To wit, the company’s newest venture is its homage to the iconic Coca-Cola ice cream.
Marketing campaign
Coca-Cola has launched its first new flavor in a decade. This summer, the company is launching a new version of its vanilla cola. The Orange Vanilla Coke is a limited edition flavor, but it will be available nationwide later this month.
The Orange Vanilla Coke is part of Coca-Cola’s 15-year-long corporate sponsorship with Wendy’s. The campaign is designed to entice consumers to try the product and engage them with the brand. It also highlights the zero-sugar variety of the beverage.
The new marketing campaign is part of a larger campaign that targets younger consumers. The new advertising will feature social media, mobile and digital applications, hi-energy TV commercials, and radio. Some of the campaigns target urban teenagers.
“Our goal is to connect with consumers through the medium they love the most,” said John Murphy, the company’s CFO. He says the brand will continue to focus on creating experiential campaigns.
In its campaign, Coca-Cola tapped into nostalgia and fantasy themes. For example, in the “Pit Stop” and “First Time” ads, consumers reminisced about a favorite movie. These ads are extended through animated broadcast elements and owned and operated mobile experiences.
Another spot focuses on the mythical half-human creatures who are experimenting with different flavors of Coca-Cola. Throughout the NCAA Men’s College Basketball tournament, these spots will be running across television, out-of-home, and retail.
Origins
A small sample of lucky coworkers have tipped me off to a tale as old as time. So, I did a little research and discovered that the aforementioned sexiest was not only in my bloodstream, but in my immediate retinue. Having a lil’ ol’ lady at hand, and a bottle of my favorite bourbon in tow, I am a happy camper at last. The rest of the world can wait. After a shaky start, I am now in the good old golden age of my life. So, let’s take a swig or two and get down to the business of ye olde glory.
